Superior Lamp President Ken Hennig "The Competition"

Every day you go out to sell you run into "the competition." They're out there.. everywhere light bulbs are used. They're selling products without warranties or warranties that often far exceed the quality of the products they sell! They're selling products frequently cheaper in price and almost always cheaper in quality! They're providing service that doesn't match that which you or our office staff routinely provide. Their products are most often shipped in boxes that match the quality of the products contained.

Every day you go out thinking of the other lighting companies as being "the competition". Stop for a moment and think of what it must be like for them to go out each day and compete against you!

Every day here's what they face"

Superior Lamp's Heavy Duty Products
* Last longer
* Have Longer Warranties
* Brighter
* Better Light
* Use less energy

Superior Lamp's products are packed to arrive in perfect condition!

Superior Lamp salespeople are better trained to take care of their accounts!

Superior Lamp's phone repeat system insures accounts stay with Superior Lamp!

Superior Lamp salespeople earn more because they:

* Service their account better
* Sell better product
* Sell premium quality

Every day that those "other" lighting salespeople go into the field, they face their competition.. and it is us! WE ARE THE COMPETITION! We are the ones who strike fear in the hears of those light bulb peddlers. We are the ones who are working harder, smarter, providing better products and reaping the benefits! We are the ones who are taking over the lighting market in the areas we are in!

We are Superior Lamp..the most formidable of competitors!

Ken Hennig
President Superior Lamp
www.superiorlamp.com

Superior Lamp President Ken Hennig "The Power Of Focus"

Step outside on a sunny day and you can instantly feel the warmth of the sun on your face. Now take a 3 inch band of that sunlight and pass it through a magnifying glass that focuses3s it to a pin-point beam and all of a sudden that sunlight can start a fire!

Our sales energy is just like sunlight. Dilute it, spread it thin and it loses nearly all of its power. But... focus it and it becomes awesomely powerful!

Dilution of focus is probably the most common of sales maladies. The thinking goes like this:

" I'm good at selling lighting so I'd also be good at selling (NIC, fixtures, other products, etc.) Therefore, if I sell both I will double my income."

OR

"I'm good at selling small and medium size businesses at TOP OF THE LINE so I'd also be good at selling large businesses, large discounted orders."

It seems so simple. Add another product or add another area of the market and watch the cash roll in. But it doesn't. Actually, the reverse happens...income decreases. Why? DILUTION OF FOCUS!

When we broadend the spread, our sales energy dramatically decreases its power... quickly AND dramatically! Instead focus your sales energy like a laser beam. Focus your energy on selling our TOP OF THE LINE product at full price!

Over the years I've met top salespeople in many industries ranging from insurance to real estate to computers. All of them were narrowly focused on a niche in the field. They wee not only experts on their rather narrow product focus, but their sales tools were extraordinarily fined honed after hundreds of presentations in their narrow product area. They had gatherer ed all of their sales energy and, like a magnifying glass, focused it narrowly. As a result they became the best in their field! Meanwhile, their competitors tried to be all things to all people and ended up DILUTING THEIR FOCUS until they were merely lukewarm sales performers.

To achieve the success of a Top Producer year in and year out, you must pattern yourself after other top producers. And the pattern they offer is that of a tightly focused laser beam of Sales Energy. Here is the classic example of LESS IS MORE. Less dilution yields more income! Focus your sales energy and your increase in income will not be 10% or 20%. It will be 50%-100% Focus... it's simple, everyone can it, and it pays better than any alternative.

Ken Hennig
President Superior Lamp

Superior Lamp President Ken Hennig "Recession= Opportunity"

Superior Lamp's biggest growth years have always coincided with "recessionary" economic times. So... while the evening news talks doom and gloom we have reason to be optimistic.
Regardless of economic conditions people still need to turn their lights on every morning. And, because MUST use their lighting, the only way they can cut costs is to go to more efficient, longer lasting lighting.
During recessions businesses trim back on labor leaving fewer people to change light bulbs. During recessions, paying the power bill becomes more difficult causing customers to be more interested in energy saving fluorescents and more. During recessions prospects are willing to take time to sit down and listen to ways to save money.
The only way we can experience a recession in the lighting business is to buy into it. For lighting salespeople recessions are optional activities, you only need to participate if you want to!
At Superior Lamp we have the perfect product line to cut customer's operating expenses, especially their labor demands. We can do all this AND provide them with more seeable light thus improving worker conditions. We truly are in a depression/ recession proof business. At Superior Lamp recessions result in increased opportunity for sales.
So.. ignore the news because it doesn't apply to us. We're too busy selling Heavy Duty lighting as a result.. and making more money!

Ken Hennig
President Superior Lamp

Superior Lamp Product Tips-Metal Halides

INITIAL COLOR OF METAL HALIDE LAMPS

Metal Halide lamps go through an initial color stabilization period—how long it takes after installing the lamp for the color to “settle in”. This is a property of all metal halide lamps, including Superior Lamps.

Metal Halide lamps are filled with different halide salts. These salts vaporize in the arc tube, and it is the final combination of the different salts that produces the characteristic white light.

When a new Superior Lamp metal halide is first operated, it can sometimes appear “off-color,” yellow or green. It can also sometimes appear to change color for a moment, and then change back. The reasons these events happen is because the different halide salts in the arc tube are not yet evenly distributed or fully vaporized, and are thus unable to create the bright white color that the metal halide is known for. Hence a “burn-in time” is necessary. Once a Superior Lamp metal halide has been operated for about one hundred hours, provided it is on a good ballast, it should stabilize and reach its desired color, the familiar brilliant white.
Superiorlamp.com