Superior Lamp President Ken Hennig "5 Cold Calls For Breakfast!"

The power of cald calls! Start your day with an early morning breakfast of 5 successive cold calls as quick as possible. This will absolutely remove any possible cal reluctance you have and it will put you in a NEW ACCOUNT MOOD for the rest of the day. 5 QUICK CALLS is a great way to put your "Sales Armor" on and will make you bulletproof to rejection.

Aim high! An aggressive REFERRAL and COLD CALL campaign can put 10+ new accounts in your file box EVERY WEEK. If you work Phone Repeat just think of the extra business you can create! Imagine the additional income those accounts will produce for you in the coming months and years... if you start your morning with a cold call breakfast!

Ken Hennig
President of Superior Lamp

Superior Lamp President Ken Hennig "Recession= Opportunity"

Superior Lamp's biggest growth years have always coincided with "recessionary" economic times. So... while the evening news talks doom and gloom we have reason to be optimistic.
Regardless of economic conditions people still need to turn their lights on every morning. And, because MUST use their lighting, the only way they can cut costs is to go to more efficient, longer lasting lighting.
During recessions businesses trim back on labor leaving fewer people to change light bulbs. During recessions, paying the power bill becomes more difficult causing customers to be more interested in energy saving fluorescents and more. During recessions prospects are willing to take time to sit down and listen to ways to save money.
The only way we can experience a recession in the lighting business is to buy into it. For lighting salespeople recessions are optional activities, you only need to participate if you want to!
At Superior Lamp we have the perfect product line to cut customer's operating expenses, especially their labor demands. We can do all this AND provide them with more seeable light thus improving worker conditions. We truly are in a depression/ recession proof business. At Superior Lamp recessions result in increased opportunity for sales.
So.. ignore the news because it doesn't apply to us. We're too busy selling Heavy Duty lighting as a result.. and making more money!

Ken Hennig
President Superior Lamp

Superior Lamp Product Tip: Beware Residential Or Shoplight Grade Ballasts

SUPERIOR LAMP INC. PRODUCT TIP
BEWARE RESIDENTIAL OR SHOPLIGHT GRADE BALLASTS

When you are selling your customer your Superor Lamp fluorescent tubes, keep in mind that there are different quality ballasts out there for operating fluorescents. Grades of ballasts range from: our HEAVY DUTY™ 50-year ballasts (BEST), to standard short-life industrial/commercial-grade ballasts (OK), and residential- and shoplight-grade (POOR).

Shoplight and residential ballasts are really only designed to be operated for short periods of time, and inherently have a short life. While our fluorescent tubes will probably light on the shoplight or residential ballasts, these ballasts are severely underpowered and will operate at higher temperatures to drive a full-wattage, commercial-grade tube (40W or 34W). Operating full-wattage lamps off these poor ballasts will also result in reduced light output when compared to the same lamps driven off of industrial-grade ballasts. These days you will see these poor quality fixtures equipped with “shop-grade” or “utility” 4’ T12 lamps, which actually only draw 25 watts on these ballasts.

When you equip these cheap fixtures with 34W or 40W tubes, the ballast has to overwork to drive the lamps, resulting in much higher ballast temperatures. These higher temperatures break down the ballast windings and cause voltage and current supply problems to the lamps. The build-up of heat is also potentially dangerous and could possibly start a fire. Continuous operation of these fixtures (like in an office setting where the fixtures are left on all day) will prematurely burn out full wattage lamps.

Good indicators of failing or poor quality ballasts are if commercial-grade lamps are spiraling, flickering, starting poorly, low light output, end-darkening on one end, or burning out prematurely. Other indicators are if the ballast/fixture is making an excessive hum or vibration, or if it is unbearably hot to the touch. In any of these cases, the ballast is suspect and should probably be replaced.

When you run into these situations, explain to your customer what is happening. Emphasize with them that this is why you only sell Superior Lamp Premium Products like our HEAVY DUTY™ fluorescents and HEAVY DUTY™ electronic ballasts!

Superiorlamp.com