Superior Lamp President Ken Hennig "The Power Of Superior Lamp Sales Presentation"

One of our young salespeople recently worked with one of our top sales people in the field. The young salesperson expressed surprise that one of our top sales people actually used the Superior Lamp sales presentation! He thought that in order to be a Top Producer one must use some "special" presentation that is different than that used by new salespeople.

There are actually 3 ways most salespeople approach selling lighting.

1.Those who use Superior's presentation.

2.Those who have created their own (part Superior, part from other reps, part from a customer's past objection, part from an old job, part because they think it sounds good.)

3.Those who wing it. They never give the same presentation twice, they improvise.

There are certainly a lot of ways to sell light bulbs. However, if you want a presentation that will generate $100,000+ earnings it will have to meet the following criteria:

1. It must be SIMPLE. If it's complex it becomes too difficult to remember in front of customers.

2. It must be PROVEN. If it's not used by Top Salespeople... there's probably a reason. It takes years to develop a new powerful presentation.

3. It must provide a TRACK TO RUN ON. Customers frequently get you off track. They shift your focus. They confuse you. With a TRACK you know right where to get back on your presentation.

4. It insures you MAKE YOUR POINTS. Even if you have to answer your customer's questions or add some small talk a good presentation insures that your points are made.

5. It LEADS YOU TO THE CLOSE. A good presentation always points you towards the close and sets your customer up to be closed.

6. It SETS THE CUSTOMER UP FOR REPEAT BUSINESS The demo, the incandescent and fluorescent presentation and the flashlight set the customer up for a future phone repeat sale.

Superior Lamp has the most powerful and the most profitable selling system in the lighting industry. No one has a better documented presentation. No one has made it as easy to learn. No one has the network of trainers and managers who can help you learn and use this system.

The Superior Lamp sales system, when used diligently, will generate hundreds of new accounts and will all but guarantee $100,000+ incomes. All anyone needs to do is learn it and use it! Don't waste your time trying to reinvent the wheel. Don't try to improve on a presentation that was developed by and used by the best. Instead, commit to using the Superior Lamp presentation with as many prospects as possible each and every day.

If a $100,000+ income seems out of reach, I challenge you to learn the Superior Lamp sales system. If a $100,000+ income still seems out of reach, I challenge you to use it diligently, day in and day out. Learn it and use it and you'll join me in singing the praises of this fantastic money making sales system.

Ken Hennig
President Superior Lamp