How can you tell the difference between a light bulb peddler (ie. Competitor) and a professional Superior Lamp salesperson (Pro)?
- A Pro never installs product. It's an "expensive" time killer as it wasters "sales and service time"
- A Pro sells at the Top. He/she know who they are... and what they're worth... and the never compromise what they're worth!!
- A Pro sells ONLY THE BEST. He/she views their product quality as synonymous with their personal quality. They want only the best products to represent them.
- A Pro directs their sales energy towards selling their top product (Freshwite). Consequently they become extraordinarily good at selling this product...and make an extraordinary amount of money on this product!
- A Pro uses the rest of the product line get all of the customers additional business which prevents the customer from forming a relationship with a competitor.
- A Pro reluctantly sell NIC product (also known as special order items.) He/she explains that we can get these products as and accommodation but they won't ship immediately as WE DON"T STOCK COMPETITORS SHORT LIFE PRODUCTS. A Prod is careful so he/she is judged only on Superior Lamp quality products and services, not on an NIC.
- A Pro CREATES sales with salesmanship. A peddler searches for sales...begs, discounts, drops quality and installs to make a dollar.
These are the ways of Professional Lighting sales person. The ways of a peddler look easier and are sometimes tempting, but always lead to lower income. At Superior Lamp, all of our sales methods are designed to create highly paid PROFESSIONALS. And it's because Superior Lamp sales people are professionals that our people are the highest earners in the lighting industry.
Be proud of the fact that you're a Superior Lamp salesperson. Show it in the way you work, show it in the way you dress and it will show up in your bank account every Friday. Congratulations on being a Superior Lamp PRO!
Ken Hennig
President
Superior Lamp
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