“The mark of a great salesman are the orders he will walk away from!” -Ben Feldman
Ben Feldman is considered one of the greatest salesman who ever lived. Ben died a millionaire, all earned from his sales efforts.
His philosophy that a salesman sets his own price tag is considered on of the most important philosophies in sales. Ben said “when a salesman sells his services cheap, the customer is getting a cheap salesman.”
This “set your own price” tag is a wonderful concept for Superior Lamp salespeople to implement. What sales are you willing to walk away from? Are you willing to stand up for your quality products and your quality service? You should be. Your customers are getting world-class product and service when you sell them.
So, don’t sell yourself too cheap. There are tons of quality buyers out there. Sell and service them. Stay away from the customer who thinks he can get something for nothing.
Remember, the mark of a great salesperson are the orders he’s willing to walk away from!
Ken Hennig
President Superior Lamp
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