Superior Lamp President Ken Hennig "5 Cold Calls For Breakfast!"

The power of cald calls! Start your day with an early morning breakfast of 5 successive cold calls as quick as possible. This will absolutely remove any possible cal reluctance you have and it will put you in a NEW ACCOUNT MOOD for the rest of the day. 5 QUICK CALLS is a great way to put your "Sales Armor" on and will make you bulletproof to rejection.

Aim high! An aggressive REFERRAL and COLD CALL campaign can put 10+ new accounts in your file box EVERY WEEK. If you work Phone Repeat just think of the extra business you can create! Imagine the additional income those accounts will produce for you in the coming months and years... if you start your morning with a cold call breakfast!

Ken Hennig
President of Superior Lamp

Superior Lamp Product Tips Episode 4

Superior Lamp Product Tips With Mark Fried Episode 4 – In this episode, Superior’s Mark & Allyson with provide you tips on H.I.D. Lamps (Mercury Vapor and Metal Halide Lamps). Check back on a weekly basis to receive more Superior Lamp Products Tips with Mark Fried

Superior Lamp Product Tips Episode 3

Superior Lamp Product Tips With Mark Fried – In this episode, Mark & Brad with provide you tips concerning LED Bulb. What are LED bulbs? What can they replace?Check back on a weekly basis to receive more Superior Lamp Products Tips with Mark Fried.

Superior Lamp Product Tips With Mark Fried Episode 2

Superior Lamp Product Tips With Mark Fried – In this episode, Mark & Allyson with provide you tips Enviro-Twist LIght VS Incandescent Bulbs. Check back on a weekly basis to receive more Superior Lamp Products Tips with Mark Fried.

Superior Lamp Product Tips With Mark Fried Episode 1

Superior Lamp Product Tips With Mark Fried – Mark & Allyson with provide you tips on 4 Foot and 8 Foot Fluorescent Tubes. Check back on a weekly basis to receive more Products Tips with Mark Fried.

Superior has a reputation that is unparalleled in the heavy duty industrial lighting field. Our company Markets only the highest quality lighting products and has been the standard of our industry since 1977. We carry all types of replacement Bulbs (Fluorescent Tubes, all sizes, incandescent, all types, including Floods, Decorative, Metal Halides, Mercury Vapors, High Pressure Sodiums and 50 year Ballasts). All our products are Heavy Duty Industrial and are rated to last 18 times longer than the standard household bulb. Our product line even includes those hard to get bulbs. As a National Company we are dedicated to serving the customer with our guaranteed and Energy Saving products. Superior is the fastest growing company in the field of heavy-duty industrial, commercial and municipal lighting. Our products feature advanced design, energy efficiency and environmental benefits. We are currently the #1 supplier in the industry and are growing rapidly. We sell direct to the end user, any business out there that uses lights are potential customers. So everyone is a potential customer.

Superior Lamp President Ken Hennig "Leadership and Sharing"

One of the really great aspects of the Superior Lamp Opportunity is that it grows for you when you share it. Every time we help someone else take advantage of this great opportunity it grows for us. Whether we're helping a new Rookie get started or and old Veteran friend, the net result is that both their opportunity and your opportunity grow.

I'm not exactly sure how it happens but it does. Over the years, I've heard countless personal testimonies on how being involved in Superior Lamp's leadership program helped their careers as much as they helped others. Maybe it's the fact that being involved in leadership forces us back to the basics. Maybe it's the fact that we're working and thinking about solutions, not problems, that forces us to have a more positive mental attitude. Maybe it's the synergy that comes from putting two like-minded, energetic people together with a common goal. Or maybe it's our earthly reward for helping out another human being.

Whatever it is, it works. And, for that very reason everyone should be involved in Superior Lamp's leadership program. The company needs your help to continue and expand our collective opportunity. All salespeople alike need to share in your experience and expertise. And, most5 of all, you need the personal satisfaction that comes from helping someone else become more successful.

Share your opportunity through Superior's leadership program and watch every one's opportunity grow as a result. The Superior Lamp Opportunity is one of those rare things that grows larger for you when you share it with others..so share it a lot!!

Ken Hennig
President of Superior Lamp

Superior Lamp, Inc. Is Seriously Committed To Reducing Energy Consumption

Superior Lamp, Inc. Is Seriously Committed To Reducing Energy Consumption

MOUNT LAUREL NJ—April 7, 2011— Each day we are making conscious and unconscious decisions that greatly affect how much energy that we use and, therefore, how much energy is required to be produced. The cost has never been higher.

The effects of our energy consumption are all around us. Just take a look at any headline in the news today. Many are energy-driven. Each time a middle eastern country has a crisis our stock market shudders at the possibility that oil production may drop off by two or three percent. Every time a storm rises in the Gulf of Mexico, or a bill in Congress on deep water drilling comes up, the effects on our commerce or pollution are put into play.
Would we be so involved in two wars in Libya and Afghanistan if not for the protection and acquisition of oil to operate our cars and factories, thus draining our fortune and jeopardizing the lives of our most precious resource…that of our youth? Currently, we are all on the edges of our seats wondering if the tsunami-damaged nuclear reactors in Japan are going to do great damage to so many different systems that affect our health and commerce. The consumption of energy is the reason for this situation.

Superior Lamp, Inc. urges us to ask, what can we, the consumer, do daily to help at least reduce our consumption of all kinds of energy? The answer is hardly simple, but it starts with a commitment to use less energy. That is the only thing that we can control. Sure, we can write letters to our representatives, or take a proactive approach with our children by teaching them the importance of using less energy. What we can also do is be aware of the products that we purchase, the thermostats that we control, and the lights that we leave burning, all of which can have a dramatic collective effect on our total consumption.

Superior Lamp, Inc. has always been a leader in the commitment to offering energy-efficient lighting products. Superior Lamp, Inc. customers have reduced their energy consumption by using its products. Superior Lamp, Inc. asks, isn’t it time for you to make a stronger commitment to energy preservation?

Superior Lamp, Inc. was established in 1977 and strives to lead the way in “green” lighting products by making all of its products Enviro-Safe®. Superior Lamp’s emphasis on quality has made them the #1 supplier of HEAVY DUTY™ industrial lighting in the USA. All Superior Lamp products are designed to be environmentally friendly, last a long time, and save money on electric bills and cut down maintenance costs. All products feature advanced technologies, energy efficiency, and environmentally friendly components.

Tom Mosher
Superior Lamp

For more information about Superior Lamp, Inc., please feel free to visit their website at: http://www.superiorlampinc.com/ or follow them on Facebook at
http://www.facebook.com/pages/Mount-Laurel-NJ/Superior-Lamp/34287181220 or on Twitter at http://twitter.com/superiorlamp. Superior Lamp, Inc. also invites you to visit their blog at http://superiorlamp.blogspot.com for more information on Superior Lamp, Inc. and its products and efforts to keep the environment Green.

Superior Lamp President Ken Hennig "The Competition"

Every day you go out to sell you run into "the competition." They're out there.. everywhere light bulbs are used. They're selling products without warranties or warranties that often far exceed the quality of the products they sell! They're selling products frequently cheaper in price and almost always cheaper in quality! They're providing service that doesn't match that which you or our office staff routinely provide. Their products are most often shipped in boxes that match the quality of the products contained.

Every day you go out thinking of the other lighting companies as being "the competition". Stop for a moment and think of what it must be like for them to go out each day and compete against you!

Every day here's what they face"

Superior Lamp's Heavy Duty Products
* Last longer
* Have Longer Warranties
* Brighter
* Better Light
* Use less energy

Superior Lamp's products are packed to arrive in perfect condition!

Superior Lamp salespeople are better trained to take care of their accounts!

Superior Lamp's phone repeat system insures accounts stay with Superior Lamp!

Superior Lamp salespeople earn more because they:

* Service their account better
* Sell better product
* Sell premium quality

Every day that those "other" lighting salespeople go into the field, they face their competition.. and it is us! WE ARE THE COMPETITION! We are the ones who strike fear in the hears of those light bulb peddlers. We are the ones who are working harder, smarter, providing better products and reaping the benefits! We are the ones who are taking over the lighting market in the areas we are in!

We are Superior Lamp..the most formidable of competitors!

Ken Hennig
President Superior Lamp
www.superiorlamp.com

Superior Lamp President Ken Hennig "Burnout Replacement Lamp Business"

Tuesday, April 5, 2011
We are in the "burnout" replacement lamp business. Every time a lamp burns out in the United States we have an opportunity to upgrade them to a brighter, whiter, longer life, more efficient and more environmentally friendly lamp. We concentrate on the replacement lamp business because it is constant and not dependent upon the economic swings and the constructions booms and busts that go with them. The replacement lamp business is constant, year in and year out.

The new construction business is dominated by the "bidding process" which insure that the cheapest, low quality products will always be installed. On top of that, new construction is cyclical as we are using now with the downturn in construction. Those short life distributors, who make their living bidding new construction, are having a difficult time generating sales these days. Meanwhile, the products they installed in previous years are burning out right on schedule, at a constant pace, thus creating our vast and steady replacement market.

There are billions of lamps in the United States and everyday there are millions that burn out needing replacement...with better quality lamps. I view these as "our" sockets that need to be filled with "our" light bulbs. Even if our Superior Heavy Duty Lamps never burned out we would still have an endless opportunity to replace "burnouts" as they are installing millions of new "short life" coolwhites at every construction site across America. This truly is an unlimited opportunity which can only be constrained by limits we set on ourselves.

There is no other business quite like the "burnout" replacement business. The bidding process insure that low quality lamps Will always be installed in new construction. Designers love earth tone colors so warm tone "scotopically deficient" lamps will always be installed. Our business, our future is secure for these reasons. All we need to do is to make sure we take full advantage of this opportunity. Those burned out lamp sockets in your area are ours and you need to fill them with Superior Heavy Duty Lamps...and your checking account with commissions.

Ken Hennig
President Superior Lamp

Superior Lamp President Ken Hennig "The Power Of Focus"

Step outside on a sunny day and you can instantly feel the warmth of the sun on your face. Now take a 3 inch band of that sunlight and pass it through a magnifying glass that focuses3s it to a pin-point beam and all of a sudden that sunlight can start a fire!

Our sales energy is just like sunlight. Dilute it, spread it thin and it loses nearly all of its power. But... focus it and it becomes awesomely powerful!

Dilution of focus is probably the most common of sales maladies. The thinking goes like this:

" I'm good at selling lighting so I'd also be good at selling (NIC, fixtures, other products, etc.) Therefore, if I sell both I will double my income."

OR

"I'm good at selling small and medium size businesses at TOP OF THE LINE so I'd also be good at selling large businesses, large discounted orders."

It seems so simple. Add another product or add another area of the market and watch the cash roll in. But it doesn't. Actually, the reverse happens...income decreases. Why? DILUTION OF FOCUS!

When we broadend the spread, our sales energy dramatically decreases its power... quickly AND dramatically! Instead focus your sales energy like a laser beam. Focus your energy on selling our TOP OF THE LINE product at full price!

Over the years I've met top salespeople in many industries ranging from insurance to real estate to computers. All of them were narrowly focused on a niche in the field. They wee not only experts on their rather narrow product focus, but their sales tools were extraordinarily fined honed after hundreds of presentations in their narrow product area. They had gatherer ed all of their sales energy and, like a magnifying glass, focused it narrowly. As a result they became the best in their field! Meanwhile, their competitors tried to be all things to all people and ended up DILUTING THEIR FOCUS until they were merely lukewarm sales performers.

To achieve the success of a Top Producer year in and year out, you must pattern yourself after other top producers. And the pattern they offer is that of a tightly focused laser beam of Sales Energy. Here is the classic example of LESS IS MORE. Less dilution yields more income! Focus your sales energy and your increase in income will not be 10% or 20%. It will be 50%-100% Focus... it's simple, everyone can it, and it pays better than any alternative.

Ken Hennig
President Superior Lamp