Life is a game of chance and success is the result of good luck!... Ask any failure!
In many respects they are right. There is an element of luck in achieving success. However, the point missed by "failures" is our ability to influence the amount of good luck we receive, our ability to "load the dice."
In sales we can increase our luck many different ways. We can start by making a lot of calls. The more calls we make, the greater the odds are that we will find someone who will buy our product. Make enough calls and you'll find someone who was literally "waiting" for a light bulb salesperson to stop in!
We can also increas the odd of making a sale by using the time test Superior presentation and close. There are some people who will buy just because you sell lighting. However, you can dramatically increase the percent you sell (increase your luck, if you will) by using Superior Lamp's proven sales tools. By using the sales aid, the presentation and the close, you can effectively load the dice.
Another method to shift the odds in your favor is to call on prospects who are "high percentage" prospects. The favorite high percentage prospect among seasoned sales people is the REFERRAL! Veterans have closing rates on referrals from 70 to 90%!! By asking for and calling on referrals, you can further "load the dice" and become even "luckier" in making sales.
On top of the list for improving methods are the Superior Lamp sales emotions: CONFIDENCE and ENTHUSIASM. Display these emotions and your prospect will instantly MIMIC them. Your CONFIDENCE will creat TRUST in them. Your ENTHUSIASM will create a "YES" mindset. Used together these sales emotions will creat a "buying mood" in your prospects.
Use these powerful techniques and you'll effectively "load the dice" and dramatuically improve your odds of writing sales! Implement these percentage enhancing techniques and you'll achieve even higher levels of success...on less effort. Soon you'll find yourself being accused by some failure of being one of those "lucky" people who lucked into success! Little does that failure know that you LOADED THE DICE!
Ken Hennig
President Superior Lamp
